| ★ |  E74 What Consumers Remember & Understand in Marketing [Comprehension, Learning, & Memory] | Dr. K The Management Professor @drkthemanagementprofessor | 0 | Estados Unidos | |
| 19 |  E86 How to Introduce & Name New Products and Brand Extensions in Marketing | Dr. K The Management Professor @drkthemanagementprofessor | 36 | Estados Unidos | 88 |
| 6 |  E78 What is buzz marketing? What is stealth marketing? | Dr. K The Management Professor @drkthemanagementprofessor | 32 | Estados Unidos | 90 |
| 12 |  E88: Entrepreneurial Marketing - 7 Ps of marketing, target markets, and other marketing tips | Dr. K The Management Professor @drkthemanagementprofessor | 28 | Estados Unidos | 89 |
| 9 |  E77 How does attitude impact consumer behavior and purchase decisions? | Dr. K The Management Professor @drkthemanagementprofessor | 26 | Estados Unidos | 90 |
| 14 |  E85 How to Design & Implement Brand Architecture Strategies in Marketing | Dr. K The Management Professor @drkthemanagementprofessor | 11 | Estados Unidos | 89 |
| 10 |  E82 Choosing Brand Elements: Memorable, Meaningful, Likable, Transferable, Adaptable, & Protectable | Dr. K The Management Professor @drkthemanagementprofessor | 7 | Estados Unidos | 89 |
| 7 |  E83 How to Design Marketing Programs [Product, Pricing, Channel Strategies and Integrated Marketing] | Dr. K The Management Professor @drkthemanagementprofessor | 6 | Estados Unidos | 90 |
| 8 |  E80 How to Develop a Brand Strategy: Sources of Brand Equity (Brand Awareness & Brand Image) | Dr. K The Management Professor @drkthemanagementprofessor | 3 | Estados Unidos | 90 |
| 5 |  E79 Branding 101: Concepts to Build a Strong Brand & History of Branding | Dr. K The Management Professor @drkthemanagementprofessor | 1 | Estados Unidos | 90 |
| 11 |  E81 Developing brand strategy: Brand Positioning (Consumer segmentation, competition, accessibility) | Dr. K The Management Professor @drkthemanagementprofessor | 1 | Estados Unidos | 89 |
| 1 |  E76 How Personality, Lifestyle, & Self-Concept Impact Consumers | Dr. K The Management Professor @drkthemanagementprofessor | 0 | Estados Unidos | 92 |
| 2 |  Consumer Behavior (CB): Perception [Cengage/Ch. 3/Babin & Harris] | Dr. K The Management Professor @drkthemanagementprofessor | 0 | Estados Unidos | 92 |
| 3 |  Consumer Behavior (CB): Intro & Terminology [Cengage/Ch. 1/Babin & Harris] | Dr. K The Management Professor @drkthemanagementprofessor | 0 | Estados Unidos | 91 |
| 4 |  E75 Understanding a Consumer's Moods & Emotions - How to close the deal! | Dr. K The Management Professor @drkthemanagementprofessor | 0 | Estados Unidos | 91 |
| 13 |  E62: How to Network & Negotiate Across Cultures | Dr. K The Management Professor @drkthemanagementprofessor | 0 | Estados Unidos | 89 |
| 15 |  ROCKSTAR Manager is now on Amazon! | Dr. K The Management Professor @drkthemanagementprofessor | 0 | Estados Unidos | 88 |
| 16 |  E52: 3 Managerial Skills to becoming a ROCKSTAR Manager (Conceptual, Human, and Technical) | Dr. K The Management Professor @drkthemanagementprofessor | 0 | Estados Unidos | 88 |
| 17 |  Flutie Foundation & Ursuline College Capstone Service-Learning Course Intro Video | Dr. K The Management Professor @drkthemanagementprofessor | 0 | Estados Unidos | 88 |
| 18 |  E73: Textbook Components Evaluating C-Sat & CRM [Customer Satisfaction & Customer Relationship Mgt] | Dr. K The Management Professor @drkthemanagementprofessor | 0 | Estados Unidos | 88 |
| 20 |  E49: Perception & Decision Making (Selective Perception, Bias, Stereotyping, and Judgement) | Dr. K The Management Professor @drkthemanagementprofessor | 0 | Estados Unidos | 87 |